Best uses for a 360° camera

The use of a 360-degree camera can bring an immersive and interactive dimension to various video productions, making it a powerful tool for videographers in certain specific situations.

First, virtual tours benefit greatly from this technology. Whether you’re presenting a building, tourist destination, museum or event venue, a 360 camera allows viewers to virtually experience the environment, creating a near-reality experience.

Live events are another area of application. By using a 360 camera to broadcast conferences, concerts or other events, online viewers can actively participate by choosing where to direct their gaze, offering an immersive experience in real time.

A 360° camera lets viewers feel right at the heart of the action. With today’s cameras, the fisheye effect is attenuated and does not shock the viewer. The adjustable viewing angle creates a sense of interaction and practical understanding, making it easier to capture the audience’s attention.

In cinema, some productions are experimenting with 360° cameras to create immersive cinematic experiences. This use is less common, but it opens up under-exploited creative possibilities.

Our next creative wish in this direction would be to design an interactive documentary where viewers can choose their own path through the story by exploring different angles.

However, it’s essential to note that using a 360 camera requires careful planning, specific post-production and an understanding of how viewers interact with this type of content. We’d be delighted to advise you.